EARNED MEDIA
The outlets your supporters read are not the ones your audience reads.
We pitch the reporters covering your issue in the places the audience you need goes for information.
Where we pitch
Most organizations measure earned media by the size of the outlet. We measure it by who is reading. A story in the paper a Member’s district reads does more for a vote than a hit in a national paper, and a trade reporter who covers your issue every week shapes more policy than a columnist who covers it once. We pitch where your audience goes for information, whether that is a trade outlet or a national desk.
What we do
Op-eds and bylines
Written under your principal’s name and timed to a vote or a news moment. We place them in the outlet that reaches the audience you need.
Interviews
We book the interview and prepare the person doing it. Nobody goes on camera without a rehearsal.
Background briefings
We talk to reporters before a story runs, while the framing is still open, so your side is in the reporter’s notes from the start.
Beat coverage
We build the list of reporters who cover your issue every week and keep them supplied with what they need from you.
Where we’ve placed clients
CNN
Fox News
MS NOW
NPR
PBS
Sinclair Broadcasting
Spectrum One
The New York Times
Politico
Axios
The Hill
Washington Times
On the morning of a presidential election, with every outlet covering the race, we booked a client’s chief executive on national television.